Conscious consumption

and

the "quiet luxury" style of clothing.

In recent years, the concept of conscious consumption has gained popularity, and this is directly reflected in fashion trends. One of these trends is the "quiet luxury" style, which represents the rejection of loud brands and ostentatious luxury in favour of sophistication, minimalism and quality. This style is the embodiment of restrained elegance and evidence of a new approach to fashion, where not only appearance is important, but also the values ​​​​behind it.

Conscious consumption: what is it?

Conscious consumption is not just a fashionable term, but a whole philosophy that involves choosing goods and services based on their impact on the environment, society and the economy. This is a tendency to reduce unnecessary purchases and prefer durable, environmentally friendly and ethical products. In the field of fashion, conscious consumption is manifested through the following principles:

- Quality instead of quantity. People tend to buy less, but better – things that will last a long time and will be relevant regardless of seasonal trends.

- Ethical production. Much attention is paid to how and where things are made. Preference is given to brands that respect workers' rights, use environmentally friendly materials and minimize waste.

- Minimalism. Reducing your wardrobe and creating a so-called "capsule" wardrobe, consisting of basic things that are easy to combine with each other, is an important part of conscious consumption.

What is "quiet luxury"?

"Quiet luxury" is a style that demonstrates a high level of taste and status, but does so unobtrusively. It is opposed to fashion trends built on bright logos and ostentatious displays of wealth. Instead, "quiet luxury" is characterized by restrained colours, minimalist silhouettes and an emphasis on high-quality fabrics and workmanship.

Key characteristics of the "quiet luxury" style:

- High-quality materials. Wool, cashmere, silk, genuine leather – these are the materials that form the basis of a wardrobe in the style of quiet luxury.

- No logos. Clothes do not shout about their origin. Details are important here – perfect stitching, high-quality fabrics and thoughtful silhouettes.

- Neutral shades. The palette of quiet luxury is restrained: pastel shades, shades of grey, beige, deep black and dark blue.

- Functionality and versatility. Things should not only be stylish, but also comfortable, suitable for both work and leisure.

The connection between "quiet luxury" and conscious consumption

"Quiet luxury" is more than just a style. It is part of a broader philosophy of conscious consumption. This approach to clothing involves buying things that will last a long time, will be relevant regardless of fashion trends and at the same time are produced with respect for the environment and people.

People who choose the "quiet luxury" style are often guided by:

- Durability. Clothes should retain their properties and appearance for many years.

- Ethical brands. Choose brands that respect workers' rights, minimize their impact on the environment and use innovative technologies to reduce waste.

- Minimalism in consumption. Instead of buying clothes in bulk every season, such people strive to create a universal wardrobe of high-quality basic.